Effective collaboration on meaningful innovation. When intuition alone is no longer sufficient.

And not without reason. Most employees need the full day to keep everything running well. And the rest is working hard to make it all a bit more efficient. 

But do you do the right things? How to keep our customers happy and loyal to us? Is all energy really put in adding customer value?

This is never for granted. That is why answering these kind of questions with your team is crucial. 

The result is that starting enterprises will be able to focus their scarce resources optimally.

And established companies will be able to rethink how to keep their customers happy.

I will lead your team to quick results by effectively workin outside-in, making your organization stronger and more future-proof.

Many companies that have already made this step proof that this way of working is more fun and on average results in double growth numbers (Source:  McKinsey)

Employees will feel more empowered and supported to come with their own solutions and will be more motivated to always make choices in the interest of the end-customer.

Employees will be enabled to take ownership on their contribution and feel challenged to continuously develop themselves. This makes organizations, and the whole society, stronger.

How do I do this?
I help organizations see to which innovation strategy they are optimally positioned and put the customer in the center of all choices towards realizing this strategy.

What do I offer?
I offer consultancy, interim management and coaching on design thinking, product strategy and design management. Freelance product management.

I work with my own framework to first determine together what are the optimal conditions, approach and methods to address your specific situation.

Next I have a wide range of proven tools and methods to address the points of attention and implement a new way of working.

There will be attention for:

– Effecteve cross-functional teams
– A ‘customer (outcome) driven’ mindset
– Empathie for customer and end-user
– Work visually in optimal ‘fidelity’
– Iterative working, prototyping and validation
– Holistic approach, always with the full solution in mind
– Adaptive to constantly changing customer needs

Working customer-centric does not mean that you just have to do what ithe customer is aksing. It is about serving your customer optimally from your unique strength.

To find out what this means for you I will work with my own framework. We will use this to determine where your differentiating power can deliver the most value to the customer.

Next I will use established methodology to translate this, together with your team, in a concrete view on:

• Market (segment) definition
• Focal applications
• Solutions (and alternatives)
• Business model

Herafter we together translate this in an effective product strategy, that also makes use of the opportunities that digital platforms and ecosystems may bring.

But in a way that it takes the continously changing customer needs into account.

I like working with a ‘Service Design’ aproach, in which we work close to the customer and come with flexible solutions that can be improved continuously. 

From known frameworks as customer- and user journeys we will work towards concrete and realistic program that addresses both the desirability as well as the feasibility, viability and adaptability of the solution.

I will help find the most efficient validation of the integral solution, its pricing and positioning, always focusing on the most risky assumptions first.

Finally I will take care that the results are concrete and actionable and are communicated effectively.

At least they are showing double the growth in revenue and shareholder value compared to convential companies (source:  McKinsey) – for what it’s worth…

I am not surprised at all. These are the companies where you like to work hard for!

But how to build such an organization? How do I find and manage the right people and processes for shifting to a ‘design-driven’ organization?

I can make use of years of experience (as amongst others development team leader roles and as global head of design) to advise on and help with implementing a designerly way of working.

For this to succeed it is not only important to find the right design roles, but also to have them represented effectively on all levels.