Design Thinking

Make your enterprise more future-proof through a customer-centric way of working

Product Strategy

Apply design thinking on your company- and product strategy and find your ‘sweetspot’

Product Management

Align cross-functional teams to get a shared vision on the right solutions

Design Management

Implement a ‘design-driven’ way of working in your organization effectively 

Why?

Because most organisations are internally focused by nature.

And not without reason. Most employees need the full day to keep everything running well. And the rest is working hard to make it all a bit more efficient. 

But do you do the right things? How to keep our customers happy and loyal to us? Is all energy really put in adding customer value?

This is never for granted. That is why answering these kind of questions with your team is crucial. 

The result is that starting enterprises will be able to focus their scarce resources optimally.

And established companies will be able to rethink how to keep their customers happy.

I will lead your team to quick results by effectively workin outside-in, making your organization stronger and more future-proof.

Many companies that have already made this step proof that this way of working is more fun and on average results in double growth numbers (Source:  McKinsey)


My mission

Have your employees collaborate with more pleasure. Because they all share the same view on the customer.

Employees will feel more empowered and supported to come with their own solutions and will be more motivated to always make choices in the interest of the end-customer.

Employees will be enabled to take ownership on their contribution and feel challenged to continuously develop themselves. This makes organizations, and the whole society, stronger.


How do I do this?
I help organizations see to which innovation strategy they are optimally positioned and put the customer in the center of all choices towards realizing this strategy.


What do I offer?
I offer consultancy, interim management and coaching on design thinking, product strategy and design management. Freelance product management.


Design Thinking

Make your enterprise stronger and more future-proof by applying a customer-centric way of working.

I work with my own framework to first determine together what are the optimal conditions, approach and methods to address your specific situation.

Next I have a wide range of proven tools and methods to address the points of attention and implement a new way of working.

There will be attention for:

– Effecteve cross-functional teams
– A ‘customer (outcome) driven’ mindset
– Empathie for customer and end-user
– Work visually in optimal ‘fidelity’
– Iterative working, prototyping and validation
– Holistic approach, always with the full solution in mind
– Adaptive to constantly changing customer needs


Product Strategy

Apply design thinking also on your company- and product strategy and find your ‘sweetspot

Working customer-centric does not mean that you just have to do what ithe customer is aksing. It is about serving your customer optimally from your unique strength.

To find out what this means for you I will work with my own framework. We will use this to determine where your differentiating power can deliver the most value to the customer.

Next I will use established methodology to translate this, together with your team, in a concrete view on:

  • Market (segment) definition
  • Focal applications
  • Solutions (and alternatives)
  • Business model


Herafter we together translate this in an effective product strategy, that also makes use of the opportunities that digital platforms and ecosystems may bring.



Product Management

I help teams to get to a shared vision on the integral portfolio

But in a way that it takes the continously changing customer needs into account.

I like working with a ‘Service Design’ aproach, in which we work close to the customer and come with flexible solutions that can be improved continuously. 

From known frameworks as customer- and user journeys we will work towards concrete and realistic program that addresses both the desirability as well as the feasibility, viability and adaptability of the solution.

I will help find the most efficient validation of the integral solution, its pricing and positioning, always focusing on the most risky assumptions first.

Finally I will take care that the results are concrete and actionable and are communicated effectively.


Design Management

‘Design-driven’ enterprises are double as succesful

At least they are showing double the growth in revenue and shareholder value compared to convential companies (source:  McKinsey) – for what it’s worth…

I am not surprised at all. These are the companies where you like to work hard for!

But how to build such an organization? How do I find and manage the right people and processes for shifting to a ‘design-driven’ organization?

I can make use of years of experience (as amongst others development team leader roles and as global head of design) to advise on and help with implementing a designerly way of working.

For this to succeed it is not only important to find the right design roles, but also to have them represented effectively on all levels.


Method

I like to work from a clear framework, so we together can achieve an overview of the attention points quickly.

Latest news

Here you can see my latest blogposts

Owner of Neeleman innovation

Merijn Neeleman

about me

Throughout my career I have always been driven by the same passion: getting energy and willingness to change in teams by making complex things simple.

This was my focus when I graduated at the Delft University of Technology and ever since at all employees that I had, whether it was in San Francisco, Eindhoven, Delft, Venlo, Paris, Geldermalsen or Utrecht.

Along the way the name ‘Design Thinking’ was given to my passion. I have applied this in enterprises on both design, product (concept) development and (product) strategy.

While doing this I found out that my approach adds value in many different types of challenges. And through my wide experience I know how to get results fast. That is why I started Neeleman Innovation in March 2022, so I can offer my services to multiple companies now.

I will not be the outsider. My style is to work intensively with the involved teams. It is my experience that only by co-creation we can reach a deep and shared understanding on the customer and the needed solutions. In this way I like to empowerd the teams to continue the path also without me.


I have worked amongst others as…
  • Director portfolio management
  • Global head of Design
  • Head of services research
  • Product manager
i am good at…

Design Thinking, Service Design, Strategic Design, coaching, Design Research, Voice of Customer, Product and Portfolio managment, Platform and ecosystem development, Product Marketing, Agile collaboration

Owner of Neeleman innovation

Merijn Neeleman

about me

Throughout my career I have always been driven by the same passion: getting energy and willingness to change in teams by making complex things simple.

This was my focus when I graduated at the Delft University of Technology and ever since at all employees that I had, whether it was in San Francisco, Eindhoven, Delft, Venlo, Paris, Geldermalsen or Utrecht.

Along the way the name ‘Design Thinking’ was given to my passion. I have applied this in enterprises on both design, product (concept) development and (product) strategy.

While doing this I found out that my approach adds value in many different types of challenges. And through my wide experience I know how to get results fast. That is why I started Neeleman Innovation in March 2022, so I can offer my services to multiple companies now.

I will not be the outsider. My style is to work intensively with the involved teams. It is my experience that only by co-creation we can reach a deep and shared understanding on the customer and the needed solutions. In this way I like to empowerd the teams to continue the path also without me.

I have worked amongst others as…
  • Director portfolio management
  • Global head of Design
  • Head of services research
  • Product manager
i am good at…

Design Thinking, Service Design, Strategic Design, coaching, Design Research, Voice of Customer, Product and Portfolio managment, Platform and ecosystem development, Product Marketing, Agile collaboration

What do others say about me?

I had the pleasure to work with a lot of wonderful people. Once in a while I receive some beautiful responses from them.

“Merijn is a deep thinker and absolute genius at taking the wild fraying strands at the fuzzy front end of product portfolio development and weaving them into a coherent and strategic vision. He is both very experienced at doing this and has over the years cultivated a unique set of approaches and tools that sets him apart. I see him as the inventor of a unique and needed role for fast moving tech companies — and one that can make a real difference.”

Matt Griffin Director Community Development at Ultimaker

“Merijn’s work transformed the Ultimaker portfolio from being product- and technology-centric to an integral solution for enterprise customers. He significantly contributed to the growth of the company and transition from start-up to a succesful scale-up.”

Jürgen von Hollen – CEO of Ultimaker

Don’t hesitate to contact me!

II’m always in for a good cup of coffee and every conversation inspires me

“Innovation is not about ideas. Innovation is acting on your unique power to help the customer”